The Napier Group announced today the merging of Peter Bush Communications into Armitage Communications: forming a specialist high-tech PR and Marketing agency, focussing on industrial automation, engineering and communication.
Since the acquisition of Armitage Communications Ltd by Napier Partnership Limited at the beginning of 2019, the natural synergy between Peter Bush Communications and Armitage Communications has become apparent, due to their non-conflicting clients and focus on similar markets. The merger creates an agency with a team of journalists; electronic and mechanical engineers; and experienced marketing professionals, that offers a vast amount of market insight and knowledge to drive clients’ commercial success.
“Napier Partnership Streamlines Structure with Peter Bush Communications Merging into Armitage Communications“
There will be no change to clients served, and the office and team in Saffron Walden will remain. The merger allows Peter Bush’s existing clients to have access to additional services and resources provided by Armitage Communications as well as those of Napier.
“The merging of Peter Bush Communications into Armitage Communications creates a team with deep understanding and expertise of markets such as industrial automation, communications and electronics/electrical, enabling them to offer deep technical market insight to clients,” commented Mike Maynard, managing director of the Napier Group. “The companies already work together across several clients, and this move will create a strongly integrated agency that will help our clients create and distribute compelling marketing content.”
Napier Partnership’s mission remains providing a comprehensive content development and distribution service that speeds the process of converting awareness to opportunity for B2B technology companies.
Formed in 1984, Napier is headquartered in Chichester, West Sussex, with offices in London and Saffron Walden. Napier is a B2B technology PR and marketing agency that uses deep market insight to design and implement creative campaigns that increase the velocity of prospects through our clients’ marketing funnels. The agency offers a complete portfolio of PR and marketing services, helping clients in markets such as Electronics, Industrial Technology, IT and Communications promote their products and services throughout Europe, converting awareness into opportunity faster.See all the latest jobs in Healthcare Communications