Former head of sales back at Dental Directory


Dental Directory’s head of sales from 2013 to 2016, Brent Sercombe, has ended his tenure as MD of Medifinance Ltd to return to the company as sales director. Mr Sercombe was attracted by the concept of Dental Directory being under the new leadership of managing director Paul Adams, and his role of being involved in new initiatives to transform the company’s market position, plus the multi-million pound investment in its infrastructure to ensure market-leading levels of customer service.

Mr Sercombe said: “It feels great to be back. Under Paul’s leadership I felt it was time to return as we share a vision to return to that heritage and be braver and more brilliant in everything we do. We’ve already invested significantly in innovative new technologies across the whole business and in our people and we have some exciting and industry challenging plans, but I’ll keep those up my sleeve for now. To add real value to the 12,000 dental practices we support we need to constantly evolve so we’re staying ahead of their needs, making their lives easier and their businesses more profitable. It’s an exciting time to be part of Dental Directory again.”

“Former head of sales back at Dental Directory.“

Managing director of Dental Directory, Paul Adams, said: ‘We’re delighted to welcome Brent back to Dental Directory. He has a fantastic reputation within our business and across the industry. His appointment is key to realising our ambitions and my vision for the business.”

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