New York based Neon specialises in multichannel marketing, strategic planning and health literacy and operates under the FCB Health Network umbrella. They have recently secured the accounts of ColoGuard, a co-promotion initiative with Exact Sciences and Pfizer, with the AbbVie and Flexion accounts having been secured in 2018. Neon has now appointed Mardene Miller as its new co-managing director, who will run the agency with co-managing director Kevin McHale, who is also the creative chief.
Ms Miller said: “I am excited to join this exceptional Network, which is setting the bar for creativity and is spearheaded by such a dynamic leader in Dana Maiman.”
“FCB Health’s Neon appoints new co-managing director.“
Kevin McHale said: “Neon is continuing its upward trajectory into 2019. With this redoubled focus in executive management and our commitment to creativity there is no doubt that we will continue to enjoy double digit growth and continue to offer our full service expertise to all brands in need of strategic, creative and account excellence.”