Science Marketing Director - Science Jobs
Mangement, Scientific, Service, Sales

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Covering the following locations: Cambridge

Marketing Director

Product Management. Define target segments. Understand the needs of current and prospective customers in those segments and manage the Radleys product portfolio to fit these requirements.

Product Marketing. Market the existing product portfolio and launch new products to market, ensuring that the sales team and distributors are fully informed and selling effectively.
Manage the web site and eCommerce platforms
Generate new business opportunities for products in target geographies to meet sales targets

Be the guardian of the brand, maintaining agreed visual and written standards, positioning and messaging.
Build and manage a high-performance marketing team

Accountabilities
Clear, accurate and fully communicated product plans, verified with customer feedback
Individual revenue and margins achieved by current products, take up rates, revenue growth and margins from new products.
Sales team and distributor product, market knowledge and ability to sell effectively
Web visits, dwell time and bounce rates from target customer segments.
Revenue and revenue growth via eCommerce.
Number of new UK leads identified, qualified and lead conversion rates., quoted and closed
Number of international/distributor leads identified, qualified and lead conversion rates.
Quality of working relationship with international distributors, keeping their support and also holding them to account.
Achievement of revenue and margin targets
Brand clarity and relevance, adherence to brand standards internally and throughout the distributor network.
Team suitability, motivation and performance



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* Salary Guide
£60,000-£90,000
Saffron Walden
Job Ref: 68640

James Mawby

Specialist Recruiter

jamesm@zenopa.com +44 1494 818 017

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Tags

mangement    scientific    service    sales