Brand Manager - Aesthetics

Role:
Marketing two key aesthetic brands utilising B2B and DTC activities in line with market requirements to meet company budget.

Main Duties:
¢ Managing all aspects of the brand through the supply chain both tangible and intangible.
¢ Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
¢ Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align ith the ethos and goals of the brand.
¢ Sourcing suppliers and products that fit with the context of the brand.
¢ Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
¢ Championing the brand internally making sure all elements of the company understand the brand and its goals.
¢ Working closely with all parts of the company to ensure commercial goals of the brand are met.
¢ Developing and sustaining strong working relationships with all stakeholders.
¢ Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
¢ Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
¢ Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
¢ Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
¢ Managing external agencies and ensuring marketing budgets are met.
¢ Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.

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