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Covering the following locations: Enfield

Title: Senior Brand & Customer Manager, Oncology
Location: Hoddesdon, Hertfordshire
Therapy Area: Oncology

Brief Description of Position:

We are seeking to appoint a Senior Brand and Customer Manager who will be responsible for preparing the launches of our two pipeline products VYNFINIT (vintafolide), initially in platinum-resistant ovarian cancer, and MK-3475(anti-PD1), initially in metastatic melanoma, together with commercialising our in-line brand, EMEND. Both pipeline compounds have ongoing clinical trials in lung cancer and programmes of research beyond these tumour types with significant additional revenue potential and high-priority in the Merck drug development portfolio. The successful individual will be responsible for developing and implementing customer engagement, brand marketing and market access plans to ensure early scientific support for these innovations, compelling value propositions for the NHS that can secure funding and competitive differentiation vs existing SOC and other new launch products. Oncology is a technically complex and fast-moving scientific and clinical landscape with plenty of policy and media angles to be considered. If you want to be part of something truly significant in Merck, and in the field of cancer treatment in the UK, then there is no better opportunity to develop your marketing career in the next 3 years and this is the commitment we are looking for from the successful candidate.

Key Responsibilities
Develop Oncology Franchise marketing strategy and tactical plan:
* Work with global marketing team, medical affairs and market access colleagues to develop and tailor the scientific platform, brand positioning, medical education programme and payer value proposition for VYNFINIT and MK-3475
* Segment and prioritise customer base and develop sub-national plans to maximise launch effectiveness
* Implement marketing plan for key hospital customers and NHS Management / payors to achieve KPIs including launch readiness metrics

Develop and implement promotional materials and educational programmes
* Understand market, competitors and customer base in key tumour types to identify key customer needs and identify revenue opportunities
* Collaborate and work closely with support functions to customise global materials to be appropriate to UK market.
* Develop as appropriate promotional materials and educational programmes, working with internal or external agencies as appropriate

Internal relationships
* Work closely with oncology sales team (Service Development Managers, SDMs) to understand local/regional customer base for current and future products
* Brief SDMs on EMEND promotional strategy and associated programmes and materials
* Develop effective network relationships with Global, EUCAN and UK colleagues to ensure efficient integration and collaboration across key functions contributing to the brands


Customer relationships
* Working alongside the Medical Affairs team build and maintain relationships with Key Scientific Leaders in oncology, becoming an expert in key therapy areas
* Maintain thorough understanding of customer perspective - clinical and payer - and develop solutions which best meet customer needs and help improve patient outcomes

Business operations
* Liaise and collaborate with UK functions, including Sales force, Customer Insight and Analytics, Business Services, Outcomes Research and Commercial Operations, Medical and Scientific Affairs, Finance, Regulatory Affairs and Manufacturing to ensure optimal alignment and effective implementation of business plans
* Manage promotional budget to optimise effectiveness and efficiency in line with Merck compliance standards
* Develop annual Budget revenue and expense plan and 5YP for oncology brands
* Conduct all activities in compliance with company policies and standards, and with the PMCPA Code of Practice and MHRA guidance.

Extent of travel - customer-facing - approx. 40% travel in UK and international congresses


Job Package

Competitive basic + full benefits + car/car allowance

Person Profile

Qualifications, Skills & Experience

Education and Skills Required:
Degree (or equivalent qualification) in Life Sciences discipline: evidence of capability in technical disease area will be required

Minimum Experience Required:
Experience in a customer-facing role
Experience in developing customer relationships at Scientific Leader level
Experience of contributing to marketing plans

Skills/Knowledge Required:
Drive for results - strong planning and organisation skills
Ability to digest complex clinical information and interpret its relevance to UK market
Delivers customer value - committed to understanding and meeting customer needs
Collaborates effectively with and through others to achieve shared goals, including ability to work across specialist functions, e.g. medical affairs, health outcomes, commercial, policy and communications
Communicates candidly - strong verbal, written and presentation skills
Ethics and integrity
For a senior BCM - evidence of strategic thinking capability

Skills/Knowledge/Experience Preferred:
Ideally 2 years in a marketing position or experience in contributing to marketing plans
Knowledge/experience of the oncology or complex secondary care market (such as immunology, anti-infectives, HIV, etc) at strategic national or regional/local level
Experience of sales or marketing in a specialty hospital environment
Experience in developing or delivering to customers brand value propositions which might include HTA experience and/or commercial pricing offers
Experience of working on a brand launch

Interview Process

2 Stage

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See more jobs from Merck Sharp & Dohme Limited
Merck Sharp & Dohme Limited
* Salary Guide
£60,000-£70,000
Hoddesdon, Hertfordshire
Job Ref: 50527

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