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TITLE: Senior Product Manager or Product Manager

LOCATION: Hurley (Oxon)

DIVISON: Dermatology Division

REPORTS TO: Head of Patient Solutions - Psoriasis

Overall objective: To be responsible for the strategy and marketing of a product (or products) to ensure that strategic and tactical plans are fully exploited within given resources.

Role tasks: Marketing, Budgetary Control, Relationship Management, Personal Development

Job tasks: Marketing
" In discussion with other members of the team, propose the business objectives for the product, realistic sales forecasts and be aware of the budgetary constraints internally and NHS constraints externally.
" Plan, organise and implement product strategy with Sales and Marketing Management to ensure that sales forecast is achieved.
" Ensure familiarity with market research information. Enlist help of market research personnel. Have an in-depth knowledge of the therapeutic area and the market in general using information gathered from a variety of sources.
" Manage Advertising Agencies and AV Agencies to ensure that promotional literature and AV material is relevant and within statutory controls.
" Attend sales conferences and ensure that the Sales Force is fully aware of the product portfolio strategy and promotional message by presentations and meetings with them.
" Be aware of product sales and other promotional warehouse processes.
Budgetary Control
" Prepare an annual budget for the product range for which you have responsibility.
" Ensure that all activities undertaken are kept within budgetary limits.
Relationship Management
" Attend group marketing meetings in Denmark or other countries as required.
" Liaise with Medical Consultants, GPs and Nurses within the therapeutic area to keep abreast of current opinion leaders.
" Facilitate two-way communication with Sales Force Management and Sales Force to ensure understanding of the promotional mix and buy-in to the calibre and effect of promotional campaigns.
" Liaise with Advertising, PR and AV companies to ensure timely and accurate delivery of promotional and advertising material.
Personal Development
" Ensure that product knowledge is current by keeping abreast of all developments within the therapeutic area.
" Ensure that professional development is maintained.
" Ensure that personal development is maintained by on the job training and relevant external courses or qualifications as determined with your line manager.
" Ensure that IT skills are maintained and be familiar with all software/information systems available within the Sales/Marketing and Market Research Departments.
" Mentor and coach product managers and other members of the marketing department.

Liaisons / interdependencies: Strategic Marketing, Denmark
Opinion Leaders in the relevant therapeutic area
Sales force and Sales force management
Medical Department personnel
Advertising Agencies/AV companies

Job Package

Competitve Basic salary + Bonus + Car + Benefits

Person Profile

Professional competencies:
Educated to degree level or equivalent
Demonstrable success as a Sales Representative in Pharma
Proven experience as a Product Manager.
Budgetary Control
Relationship Management
Personal Development

Interview Process

2 stage process. First stage interview with the first line manager for the role. The second stage is usually at Head Office and involves a panel interview and presentation.

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Leo Pharma
* Salary Guide
Hurley, Berkshire
Job Ref: 50257

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