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Covering the following locations: Hemel

TITLE: Senior Brand Manager

STATUS: 18 month fixed term contract

LOCATION: Buckinghamshire

REPORTING TO: Marketing Director

OBJECTIVES:
" The Senior Brand Manager is responsible for the development, implementation and monitoring of Brand Plans for assigned brands to meet agreed company objectives.
" The Senior Brand Manager is responsible for initiating, planning, implementing and monitoring marketing programmes for assigned brands.

OVERALL PURPOSE OF THE ROLE:
" To manage the brand plan from strategic planning to tactical activities
" To exceed Grünenthal profitability plan for relevant brands
" To utilise customer and market insight to support the development of brand marketing programmes and materials
" Works collaboratively with office based colleagues and field based teams encompassing HELMs, MSLs and SF to build brand plans and drive business performance.
" Act as brand champion seeking opportunities to optimise the brand both internally and externally
" To effectively communicate brand strategy and values to all internal and external brand stakeholders
" To maintain professional internal and external relationships (including agency management) in accordance with Grünenthal core values.
" To oversee all product related activities.

RESPONSIBILITIES:
" Delivers effective operational marketing plans using customer and market insight to maximise the brand's short, medium and long- term objectives.
" Play a key role in the shaping of the strategic direction of the brand through the long range planning process.
" Evaluate competitor activities and provide market analysis, identifying key trends and major drivers and leveraging opportunities that will impact Grünenthal performance
" Monitor and control promotional expenditure, etc. within product area, re-allocating expenditure where necessary to meet budgetary targets.

" To manage all aspects of promotional material production & distribution.
" Use customer and market insight to develop key programmes and materials in alignment with the brand objectives within agreed timelines and budgets
" Ensures effective implementation of promotional campaigns and adjust brand strategy as required to meet regional requirements
" Identify Key Performance Indicators to measure and monitor the impact that the Grünenthal brand approach has on customers and opportunities
" Communicate the vision for the brand and marketing programmes to field teams with clearly focussed priorities
" Engage and motivate field teams to deliver effective campaigns
" Distil complex clinical data into clear promotional messages
" Work effectively within the organisation challenging brand strategies and Company processes where required
" Expert knowledge of the ABPI Code and relevant SOPs

Job Package

Competitive basic salary + car allowance + benefits

Person Profile

Experience of digital communications and multi-channel marketing.
" Strategic thinker with ability to translate strategy into tactical plans
" Good knowledge of all marketing tools with particular experience of digital communications and Multi-Channel Marketing.
" Strong interpersonal skills - able to influence across departments and levels by persuasion
" Able to commission market research in order to identify market requirements for current and future brands
" Strong communication and presentation skills
" Has prior experience within a commercial Pharma industry role e.g. sales
" Significant knowledge of NHS
" Able to attain detailed knowledge of Company products and therapy areas
" Able to implement marketing programmes to a high standard
" Ensures all promotional material complies with the ABPI code of practice and have been approved in line with SOPs.
" Maintains compliance of all team members to ABPI guidelines through ensuring that each individual is aware of their responsibilities in this respect
" Full UK driving license
" Appropriate IT skills for spreadsheet manipulation and PowerPoint presentations


Interview Process

2-stage process

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See more jobs from Grunenthal Ltd
Grunenthal Ltd
* Salary Guide
£52,000
Stokenchurch, Buckinghamshire
Job Ref: 48787

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