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Covering the following locations: Tonbridge

Marketing Manager

Head office base in Frankfurt.

Job Summary
The successful candidate will support the sales channels in Germany, establish relationships with KOL's and drive promotional and marketing activities.

Responsibilities:
Market and manage the Cepheid products for Germany, driving the successful launch of new products and leading the development of the HAI, Woman's Health, Critical Infections, Immunocompromised, Genomics and Oncology markets to achieve budget for all associated products.
Manage budget and forecast for associated products
Prepare and implement a German marketing plan for all associated products
Deliver monthly reports, and quarterly marketing plan updates
Develop and communicate key messages, value propositions, marketing programmes, and sales tools for associated products
Train sales force on optimal usage of marketing and sales tools
Regularly travel with sales representatives on sales calls to understand customer issues and front line challenges to successful selling of associated products, coach on how to best implement and overcome challenges, develop sales tools and program to address these needs. Provide feedback to sales and marketing on visits.
Develop and maintain an excellent relationship with Cepheid global marketing teams, coordinating activities with all key stakeholders
Ensure there is a high level of awareness of market developments, government policies, competitor activities and customer's needs.
Promotes meetings and initiatives with Key Opinion Leaders, taking opportunities for leveraging Product Portfolio.
Contribute and Communicate on Distribution Channel Strategies, including Physician Office Laboratories and other alternate testing sites.


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Cepheid
* Salary Guide
£ competitive
Frankfurt
Job Ref: 43531

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