The role is covered in the following locations: Germany
Zenopa are working with a global and very highly regarded company that work in manufacturing and sales of medical devices. They pride themselves on quality and delivery, ensuring that they relate to their customers, offering solutions and advice.
The Content Creator plays a key role in helping this leading medical devices business to further adopt Digital Marketing activities, while collaborating closely with the UK & Global Digital Marketing team.
You'll have experience utilising a variety of platforms (omni-channel) and vectors, to strategically develop and assist in the marketing and communications capability of the UK business and measuring its effectiveness; the end goal being to increase and improve their customer engagement.
Key Duties and Responsibilities
Specific Duties and Responsibilities:
ullet Organise and coordinate planned communications for all functions
ullet Assist with writing external communications - Brochures, Case Studies, flyers, UK-specific adverts, SoMe posts
ullet Assist in proof-reading, editing and writing where necessary articles and advertorials and advertisements for press or online publishing, and company-related editorials for congresses
ullet Liaise with publishers (press or online) and Business Managers, in order to facilitate strategic PR marketing
ullet Manage the marketing social media channels to include scheduling posts / updates, as designed, and monitoring feedback metrics
ullet Liaise with the Media Group representative in ensuring corporate identity compliance and HQ approval of all public corporate representation
ullet Liaise with the Healthcare Compliance representative in ensuring adherence to the ABHI Code of Business Practice of all corporate representation
ullet Assist the Business Management with company promotional events
ullet Coordinate with the Professional Education & Events team in ensuring media is appropriately planned and stocked, and provided in line with events, including delegate gifts / branded merchandise
ullet Coordinate email marketing campaigns with all interested, customer-facing departments
ullet Work with the Visual Content Producer with filming and production of internal videos for marketing purposes.
ullet Assist the Sales, Service and Marketing teams in campaign management and review; translating ideas into engaging and impactful omni-channel Marketing campaigns that you will execute and measure.
ullet Log, review and present quarterly (min) updates on activities to senior management.
Qualifications and required experience:
Demonstrable good written English
Experience in PR and Marketing essential - medical or pharma related experience beneficial but not crucial
Experience of using Digital / Social Media for PR and Marketing purposes
Demonstrable communication skills with ability to communicate across all levels within the company
Skills, qualities and attributes:
Excellent attention to detail
Strong organisational skills
Polite and courteous manner regardless of the situation
Good English in verbal and written communication skills
Ability to work calmly under pressure
Willingness to go the extra mile at busy times
Ability to work under own initiative
Ability and willingness to learn new skills, techniques and practices.
Ability to work in a team environment, but also to work autonomously under own initiative where required.
Good communication skills and engagement with all departments and management levels across the company as required.
Enjoy team work and have an entrepreneurial attitude to content opportunities, using a customer-centric approach
IT skills including the ability to use Microsoft Office Suite
PowerPoint, Outlook. Knowledge of MS PowerBI.
Conversant in the use of Web-based communication channels and social media channels, including but not limited to: Linkedin, Youtube, Twitter, Facebook.
Experience using email marketing and communication launch software (e.g. MailChimp, Pardot, Falcon, Hootsuite)
Salary - ££ open to discussion within competitive salary bandings
Bonus - circa £5,000 p.a.
Benefits - generous pension, private medical and medical cash plan, 26 days + Bank Holidays, other benefits including Perkbox, Life Assurance