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Covering the following locations: Guildford, Oxford, Reading

We are seeking a Digital Marketing expert to join a renowned specialist supplier of Laboratory Water Solutions. This scientific company are located in Lane End, Buckinghamshire and are seeking a passionate marketer to manage their web presence.

This company is the world leader in environmental solutions and services, providing complete solutions for water treatment. An exciting opportunity has arisen for a talented marketing professional to join the team, reporting to the Head of Digital Marketing and Communication. This position is responsible for driving and growing the company's web presence across multiple language sites, and delivering promotional plans in support of pipeline, booking and revenue contribution.
The role is based at their offices in Lane End, High Wycombe, however occasional travel may be required and flexitime is available for this role.

You will plan, implement and manage scientific content and promotional campaigns to drive brand awareness, customer acquisition and retention across several markets and multiple geographies. Working closely with a range of internal and channel partner stakeholders to deliver the marketing programs and marketing support to grow market share in a number of exciting vertical markets.

You will be responsible for the development (CMS and content) of their website, and deliver an annual strategy and quarterly plans that prioritise key vertical market messages and activities, plus monitor and report progress and ROI.

Key duties:
- Plan digital marketing campaigns: SEO, SEM, email, social media, blog and PPC advertising.
- Maintaining social media presence across all digital channels.
- Create scientific content to drive online campaigns with in-house and external content experts.
- Development of email marketing capabilities and marketing automation, including list and database management.
- Content and media editing, creation and uploading.
- Monitor and report site traffic and user behaviour alerting the marketing team of concerns and opportunities.
- Work closely with multiple agencies to manage the day-to-day updates and additions to multiple websites as needed.
- Close collaboration with members of Product Management & Marketing and Communications team.
- Implement industry-standard maintenance and updates to ensure website infrastructure is up-to-date and secure, accessible and responsive for mobile devices.
- Troubleshoot website and integrated application issues and work towards their quick resolution.
- Utilise web analytics and create and implement plans to drive conversions, improve visitor interactions, and optimise the performance of web properties and evaluate ROI for all initiatives.

Qualification requirements:
- Good all round marketing mix knowledge and experience: SEO, Social, Mobile, PPC, email.
- Qualified to degree level preferably in a science/marketing degree or similar.

Required skills:
Scientific background or knowledge of the scientific market (preferable)
- Strong understanding of marketing technology: CMS, analytics, automation, CRM (Drupal, Salesforce).
- Strong communication skills with an excellent understanding of how to communicate with different audiences/cultures.
- Experience of managing multiple projects and stakeholders.
- Good data analysis and ability to manipulate data sets.
- Ideally experienced in scientific copywriting.
- Strong experience in managing third party agencies.
- Excellent experience in developing and managing marketing programs.
- Good understanding of all concepts and principles underpinning marketing communications.
- Results oriented and commercially focused with strong analytical skills.
- HTML and CSS experience beneficial.

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Veolia Water Solutions & Technologies
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Lane End
Job Ref: 64115

Liam Whelan

Executive Recruiter

liam@zenopa.com +44 1494 818 027

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