In the Healthcare Communications market, all of the areas will often have access to a Creative team, whether in house or external, these are primarily in the advertising, digital or marketing sectors and the creative team is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team collaborate to develop highly conceptual campaigns.
What type of people are in Creative Teams in Med Comms?
The creative team usually consists of an established Creative Director and a Copywriter and a Designer with some companies looking for individuals who have both skill sets. However, other members involved can include Web Developers and Editors, Studio Managers, Artworkers and Art Directors depending on the size of the team.
It is important that members of this team are confident enough to share and promote their ideas, and intuitive enough to know when to encourage others to share theirs too. Another key skill for team members is for them to be strategic in their thinking, so they can organise ideas and develop plans to work with the expectations of the client but also be able to introduce new ideas depending on how receptive your client is to them.
Creativity is all about using and nurturing your imagination and turning thoughts into the ideas that give a project something exciting and creative. So agencies will expect team members to have a positive approach that encourages their creativity to flourish.
Once established, the career path for creative team members is usually clear with a progression to Creative Director being where most people want to get to!
Who would be suitable for a Creative Role within Healthcare Comms?
A creative team will always need a wide range of design and creative capabilities. These include:
Being part of a creative team is an amazing place to be and Zenopa work on a range of roles that encompass the team, from Junior Artworkers up to Executive Creative Directors.
The next step:
If you would like to find out more about the current creative roles we have available within the healthcare communications industry, you can search for the latest jobs, register your details, send us a message or contact the team on +44 (0)1494 818 061 or email email@example.com.
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