Omega Pharma markets health and personal care products to which the end-consumer has access without a medical prescription (Over-The-Counter/OTC). With its innovative products, Omega Pharma aims to offer consumers the possibility of pursuing a healthy lifestyle and experiencing a better sense of well-being.
OUR COMPANY
We aim to become a top 10 player in the global OTC market through the development of innovative prescription-free health and personal care products, which offer consumers the possibility of pursuing a healthy lifestyle and experience a better sense of well-being.
Since our inception in 1987, we have built a high performing, customer-focused organization spanning the majority of all European countries serving the high growing market of consumer-oriented health products.
Our unique business model is based on our extensive network with pharmacists. This, combined with continuous product innovation, focused branding and passionate employees, are the key fundamentals for achieving our aspiration.
In pursuing our goal, we pay considerable attention to all its stakeholders, including its employees, customers, suppliers, shareholders and financiers.
Entrepreneurship, ambition, creativity and innovation, commitment and mutual respect are highly valued in the fulfillment of the company's mission and vision.
BUILDING OTC BRANDS
High investments in building brand equity form an integrated part of Omega Pharma's strategy of becoming a leading player in Consumer Health.
Omega Pharma owns about 2,000 brands that are supported by approximately 10,000 brand registrations across the regions where it operates. More so, some of those brands, such as Predictor, Davitamon, Galenco, Biodermal and Dermalex have been on the market since the early 1970's.
The Company profiles itself as the pharmacist champion thanks to its extensive network to pharmacists and its impressive track record since its inception in 1987. On a total of approximately 2,500 employees, there are about 1000 sales representatives who visit approximately 5 to 10 pharmacists a day, thus ensuring strong in-store visibility of the Omega Pharma brands.
Beside this unique push marketing approach, a focused pull strategy further enhances brand equity. Key marketing communication tools include TV commercials, consumer leaflets, product website and well-targeted promotion campaigns.
A healthy lifestyle is what our brands stand for.
