Role filled in October 2021 - Science Commercial Marketing Manager (Global) - Systems Jobs
Clinical Diagnostics, IVD, Hospitals

Covering the following locations: Birmingham, Bath, Brighton, Bristol, Cambridge, Cardiff, Derby, Edinburgh, Glasgow, Guildford, Liverpool, Leicester, Leeds, Manchester, Newcastle-upon-Tyne, Nottingham, Oxford, Portsmouth, Reading, Sheffield, Swindon, Southampton, Tonbridge, London, York

Commercial Marketing Manager (Global)

Fantastic Marketing Manager opportunity to work for and make a real impact on a £130m turnover, private equity backed, international healthcare business, which specialises in the development, manufacture and distribution of diagnostic products which has doubled its revenues in the last 5 years.

The individual can be remote based in the UK

Principal Duties and Responsibilities.
- Ensure achievement of revenue budget for area of responsibility
- Actively support sales in order to achieve budget
- Develop and implement marketing plans in collaboration with regional teams ensuring close alignment with subsidiaries and their tactical marketing plans
- Work closely with Scientific Communication and Medical Scientific Liaison teams to develop appropriate scientific data and communications to support marketing plans
- Develop and understand Customer Decision Journeys for portfolio/therapeutic area
- Develop and execute creative promotional campaigns in close collaboration with the Marketing Centre of Excellence
- Ensure promotional campaigns correlate with and speed up the customer's journey through the marketing funnel
- Set KPIs to measure marketing effectiveness, determine ROI for all activities
- Contribute to development of market entry strategies for new products as well as the product/portfolio roadmap by the Product Management Teams
- Contribute to product launches including preparation for market, product and commercial readiness & production of launch materials and promotions on time and in budget
- Establish and maintain relationships with global KOLs / key customers / networks
Knowledge and Skills

Essential:
- Scientific degree, PhD or equivalent and/or Marketing or Business degree or MBA
- Typically 4-6 years of relevant experience, including minimum 3 years work experience in product management/marketing in the diagnostic/Life science industry & sales experience
- Previous experience of executing strategic and tactical marketing campaigns
- Previous experience of digital marketing
- Excellent written, presentation and communication skills
- Numerical skills for manipulation of market and sales data, profitability calculations and development of business cases
- Excellent IT skills (Microsoft Word, Excel, PowerPoint and Outlook as a minimum)
- Good analytical and problem-solving skills
- Ability to develop strong stakeholder relationships (internal and external)
- Results driven
- Highly accountable
- Excellent team ethic
- Innovative, flexible, adaptable and resilient
- Focuses on the positives
- Required to travel internationally, up to 40%, including some evening and weekends

Desirable:
- Marketing related qualification
- Member of Institute of Marketing or equivalent professional body
- Experience of international markets and marketing across subsidiary organisations
- Other languages
- Ability to think strategically and link disparate information and to see 'the big picture'


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* Salary Guide
£60,000-£70,000
UK
Job Ref: 67233

Liam Whelan

Executive Recruiter

liam@zenopa.com 01494 818 027

Why Zenopa?


Tags

brand    product    service    effectual sales    strategies    devlopment    launches    market pressence    scientific    healthcare    clinical diagnostics    ivd    hospitals