This is a very niche customer group. Veterinary Surgeons are employed in General Practice, veterinary teaching, research organisations and also provide various Government Services, for example, the Department of Health, Food Standards Agency and the Department of Agriculture, Food and Fisheries. They also fill many Research & Development positions in commercial organisations.

Companion animal vaccine sales are on the up - reflecting the Veterinary Product Committee's affirmation in it's report published in February 2002 that 'vaccination plays a very valuable role in the prevention and control of the major infectious diseases in cats and dogs'. But still the majority of the UK's cat and dog population are not regularly vaccinated and remain vulnerable to infection by preventable disease.


However, the media and TV programmes contribute to a growing trend to invest in the health and wellbeing of the nation's pets – leading to potential for the Veterinary Medicine market to be a growth area for the industry to maximise.

Sales in the Veterinary Sector is a niche, competitive market – demanding high levels of both technical and sales competence from those that work within it.