Interested in a sales career within over the counter healthcare products? Do you know about the industry and the roles available?

The Personal care products sector is a hugely expanding market place as the vast majority of us are taking a greater interest in our health.

The boundaries are grey, for example, health foods could be classed as personal care products, but this is not usually done.

More commonly included are vitamins / dietary supplements, toothbrushes, pH specific hand creams, disinfectant hand washes, condoms, sanitary products etc. Most of these products are being sold through retail outlets, pharmacies and to a lesser degree, medical institutions.

This is a key growth area with public awareness rising as marketing direct to the public is permissible. It also reflects the roles available with much higher bias to marketing and national accounts than the more critical illness orientated sectors. The organisations are much more geared to consumerism, brand value is much stronger and profit margins are potentially excellent. Within your local supermarket, the shelf space for these products is visibly increasing.

OTC companies need to raise awareness of their products amongst consumers, educate them and build their confidence in purchasing them.

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