Wildfire has been handed a new brief by Clicktale, a leading provider of experience analytics services.
The agency has been tasked with promoting the client's market-leading platform, which is designed to help digital businesses deliver enhanced experiences for customers, improve conversion rates and increase loyalty.
“Wildfire has been appointed as the new PR partner of the experience analytics pioneer Clicktale.“
Specifically, Wildfire will work to build awareness of Clicktale in the UK and the US, with a focus on senior marketing professionals and leaders of digital businesses. The aim will be to help position Clicktale as a pioneer in online customer experience, while creating campaigns that support lead generation.
Sara Richter, vice-president of global marketing at Clicktale, cited the enthusiasm and strong understanding of the Wildfire team, and its ability to translate this into engaging content, as the main reason the agency was selected for this brief.
Debby Penton, managing director of Wildfire, said: "Clicktale has exciting ambitions to revolutionise the way online businesses view their customers and dramatically improve the efficiency of the web, and we can’t wait to help them tell this story."
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