Look Good Feel Better launches new campaign with 7after6

Look Good Feel Better, a UK cancer support charity, has announced the launch of its biggest ever advertising campaign to mark its 20th anniversary.

Created by 7after6 – a group of PR professionals from various agencies working on a pro bono basis – the campaign will encompass print and outdoor advertising, as well as digital and social media work.

It aims to raise the profile of the charity and its work in helping women learn beauty techniques that makes them more confident about facing their health problems, via workshops and masterclasses.

Brands that back the charity – including Procter and Gamble, Boots, Chanel and L'Oreal – will also be doing their bit to promote the new campaign.

Sarahjane Robertson, the charity’s executive director, told Marketing Week: "We want to raise awareness of our role as an important, relevant and inclusive women’s charity that can help people face cancer with confidence."

The seven women of 7after6 did the necessary work for this campaign during their free time at no cost to the charity.