Frank PR has won a new contract that will see it tasked with raising the UK profile of the highly-rated laser eye surgery clinic Focus.
The agency has been briefed to publicise the clinic's 100 percent surgery success rate and highlight founder David Allamby's profile as a leading laser eye surgeon, as well as showcasing the range of celebrities who have received treatment from Focus.
“Frank PR has been hired by the laser eye surgery clinic Focus to help bolster its profile and reputation across the UK.“
Among them are broadcasters Johnnie Walker, Paul Ross, Denise Van Outen and Toby Anstis, plus actor Matthew Macfadyen and The Only Way is Essex stars Jessica Wright and Ricky Rayment.
The new marketing campaign will come at a time when laser eye surgery is becoming more popular, with more than 100,000 people undergoing the treatment in the UK each year.
Andrew Bloch, group managing director and founder of Frank PR, said: "David Allamby is a pioneer in his field and we are very excited to be telling his story and putting Focus Clinics firmly on the map."