Norbrook Laboratories to launch ageing pets campaign

Norbrook Laboratories will launch a new ageing pets campaign at the British Small Animal Veterinary Association (BSAVA) Congress.

The organisation revealed the initiative is aimed at offering a new lease of life for pets by getting owners to recognise signs that their cat or dog is beginning to age.

By noticing these indicators, people will be more likely to get their pets checked out for health problems before the issues turn into something more serious.

The campaign is to be promoted in veterinary practices – and Michelle Jones, brand manager for small animals at Norbrook, said she hopes these professionals will visit her company's stand at the show in order to sign up to the initiative.

Ms Jones stated: "Our focus at BSAVA will be ageing pets and the wide range of products which Norbrook has available to treat a multitude of ailments and issues which older pets face."

She added that by signing up to the campaign, veterinary practices can gain access to a wide range of useful support materials.