Quintiles launches Allume go-to-market service
10 July 2012 13:44 in Marketing Services
Quintiles has unveiled a new go-to-market service designed to help companies in the biopharmaceutical industry launch new products and reach peak sales faster.
Called Allume, the tailored, flexible strategy utilises Quintiles' 15 years of experience in releasing new products across the globe to deliver unique and data-driven insights.
According to the biopharma services firm, Allume simplifies and organises the often complex and resource-intensive process of bringing a new product to market.
It allows customers to take advantage of Quintiles' product lifecycle expertise, rather than taking on the risk of financing their own launch-planning infrastructure.
Dean Summerfield, vice-president of consulting at Quintiles, said: "Through Allume, Quintiles provides the strategic thinking, local market knowledge, deep therapeutic insight and market access approaches to help our customers map and navigate a pathway to commercial success."
Last month, Quintiles was named on Computerworld Magazine's list of the 100 Best Places to Work in IT for the fourth time, appearing at number 26 in the ranking.
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