Tribe PR and Brand Experience announce new alliance

Tribe PR has announced a new alliance with Brand Experience that will see the companies providing unified brand and reputation management services.

The partnership will leverage the expertise, creativity and commercial capabilities of both companies, with each firm also set to appoint a director from the other to their corporate boards.

According to Tribe, this alliance has been prompted by the growth of digital technologies and channels that increase communication between businesses and products.

It will complement both companies' existing operations in this area, with Brand Experience having recently expanded its offering in the field with the launch of Brandex Insight.

Patrick Peal, Tribe's managing director, said: "Our job is to make sure our clients' messages are seen and heard by the right people in the right way at the right time."

Tribe PR was founded in 1996 and recently earned the Public Relations Consultants Association Consultancy Management Standard, a trusted certification of service quality for the PR industry.