Bausch and Lomb marks Renu brand anniversary

Bausch and Lomb has celebrated the success enjoyed by its Renu multi-purpose contact lens cleaning solution since its introduction 25 years ago.

To mark the 25th anniversary of the bestselling brand, the company has revealed that the product currently leads the market in more than ten countries, including the US, where it generates more than $2.5 billion (1.59 billion pounds) in annual sales.

The brand was introduced in 1987 and was the first product of its kind to feature a single-bottle cleaning and disinfecting regimen.

Bausch and Lomb continues to evolve the Renu offering to maintain its relevance, such as through the introduction of a clear packaging option to allow users to easily track how much solution remains.

Kimberly Gobel, marketing director of lens care for Bausch and Lomb's vision care unit in North America, described the product as "an innovative brand that not only made contact lenses more convenient and accessible, but has remained a leading personal care product for more than a quarter of a century".

Last month, the company announced the completion of its takeover of Ista Pharmaceuticals, a healthcare company specialising in ophthalmology products.