Call Us Contact Us
+44 1494 818 000     Online Enquiry
Lines open
Monday to Thursday
08:30 to 18:00
Friday
08:30 to 17:30
Pharmaceutical | Medical Devices | Scientific | Consumer Healthcare | Dental | Animal Health
Healthcare Communications | Pharmaceutical Executive | Medical Executive | Tech PR | Scientific Executive
         
Latest Jobs
Exclusive vacancies may not be shown here, please contact on +44 or for more information.
Have you registered?
Once you register you can see additional job details, save jobs, track your applications and manage e-lert preferences.

Register now
Testimonials
Zenopa, you have done it again! By 'it' I mean you have supported my application to a great company where so far, I feel like I fit right in.
Natasha, 2013

Beiersdorf and Brandbank ally on Nivea online sales promotion

12 December 2011 00:00 in Pharmacy Supplier News


Beiersdorf has announced a new partnership with product imagery and information specialist Brandbank, which aims to bolster online sales of its Nivea brand.

The health and personal care company's UK branch is engaging Brandbank to drive ecommerce sales by providing up-to-date product images and data, as well as streamlining the process of sharing this information and making it easier for retailers to showcase its brands.

In addition to Nivea, Brandbank will be supporting sales promotion efforts across the entire Beiersdorf portfolio, including products such as Elastoplast, Eucerin, Florena and La Prairie.

Currently, ecommerce sales account for eight percent of Beiersdorf's business, with the digital arena having been identified as a key area of focus by the company.

Jennie Hylton, Beiersdorf's digital sales manager and head of its new UK digital sales team, said: "It means we can develop a very effective and highly efficient one-stop shop, cutting down on repetitive requests and eliminating inefficiencies in this key business process."

This comes after the company announced the successful launch of its latest Nivea product, Invisible for Black and White, last month.ADNFCR-8000103-ID-801236637-ADNFCR

Other news stories from 12/12/2011

Related news

Read more in the Zenopa News Archive

How this news is generated

Story collated for Zenopa by the Axonn News Agency



                    
© Copyright 2014 Zenopa Ltd