Seven Seas launches new campaign to promote Health Oils

Seven Seas has commenced a major new marketing campaign to mark the UK launch of its new Health Oils range.

The company is spending 4.5 million pounds on the advertising push for its new products, which will involve TV commercials and celebrity endorsements that will be seen by almost 20 million consumers, reports Chemist and Druggist.

Released last month, the new Health Oils utilise natural fish oils alongside ingredients such as garlic, zinc, biotin and vitamin C, with each product intended to benefit different parts of the body.

High-profile media personalities such as Myleene Klass and Rachel Stevens will be promoting the range, with advertisements to air during the ITV1 series Emmerdale until November 13th 2011.

Additionally, a digital tool will be made available online that helps users to select the right Health Oil product for their needs.

A spokesperson for Seven Seas said: "The campaign comprises of a number of different tactics and elements that aim to make fish oil supplementation relevant and ultimately drive consumers into pharmacies."