Janssen wins five prizes at PM Society Digital Media Awards

Janssen has won a total of five accolades for its marketing initiatives at the PM Society's recent Digital Media Awards event.

The company was the most decorated pharmaceuticals firm at the industry awards show, with its 2011 haul exceeding its total of three wins last year, reports InPharm.

Its Psoriasis 360 social media campaign – conducted in association with advertising agency Creative Lynx – was strongly praised, claiming the titles of best integrated campaign and best digital patient communications programme.

The Psoriasis eLearning Programme, also led by Creative Lynx with the support of Doctors.net.uk, won best healthcare provider education programme, while the firm's Shaping a Future video won the Craft Award for innovation.

In addition, Janssen's Shaping Futures, Enabling Lives digital selling tool – designed to promote its schizophrenia brand Xeplion – won the best rep-led digital selling tool award, with judges praising it for its return on investment.

Last month, the company expanded its product range in the UK with the launch of Zytiga, an EU-approved once-daily oral therapy for advanced prostate cancer.