Ketchum wins two Global Sabre Awards

Ketchum has been presented with a pair of Global Sabre Awards at the inaugural edition of the marketing awards ceremony.

It was presented with accolades in the consumer marketing – new product category for a campaign conducted on behalf of Absolut Vodka, while its work on Philips' Parallel Lines campaign as part of the OneVoice consortium won the integrated marketing prize.

The new Global Sabre Awards are presented to honorees from the 2011 North America, EMEA and Asia-Pacific Sabre Award competitions and are designed to honour the very best public relations initiatives in the world.

Rob Flaherty, senior partner and president of Ketchum, said the wins show the high level of service quality it offers to clients.

He added: "We are proud to serve as key business partners for our clients in the integrated marketing function and are committed to continuing to deliver strategic counsel, creative ideas and measurable results."

The Parallel Lines campaign previously earned the company and its OneVoice partners a Silver Lion prize at the Cannes Lions International Festival of Creativity earlier this year.