Seven Seas launches new Health Oils range

Seven Seas has announced the launch of a new Health Oils range, which utilises fish oils to deliver a number of benefits.

The offering includes seven products that combine the omega-3 nutrients of fish oil with other ingredients, including garlic, vitamin B, vitamin c, zinc and biotin, with each product working to provide benefits for different areas of the body.

Its launch is being accompanied by an extensive 4.5 million pound marketing campaign, making it the company's largest-scale product rollout in more than ten years, reports the Grocery Trader.

The firm explained that this will help to reinforce its market-leading position, invigorate the brand and bring a contemporary appeal to the fish oil supplement concept.

Sarah Day, marketing manager for Seven Seas Health Oils, said: "This will not only entice new users, but help to modernise and ultimately help grow the vitamins and mineral supplements category."

This comes after the company conducted a major overhaul and relaunch for its JointCare range earlier this year.