Chandler Chicco Agency to conduct marketing for ChromaDex

Chandler Chicco Agency will help ChromaDex bolster its communications strategies after winning a lucrative contract with the firm.

The partnership will see the former company raising awareness of the latter's various brands among consumers, including the pTeroPure and BluScience line of products.

Commenting on the deal, William Spengler, president of ChromaDex, said: "We are entering into a phase of tremendous growth and have aligned ourselves with experts in the field of consumer marketing and public relations."

He added that both Chandler Chicco Agency and Alcone, which will also be working on the new communications strategy, are leaders in their field and will be able to deliver successful, joined-up, integrated product launches in the health and wellness sectors.

Chandler Chicco Agency is the world's largest healthcare communications specialist. The firm announced earlier this year that it would bring the Chamberlain Communications Group into the fold so that the pair could focus on addressing the needs of the global healthcare sector.