CooperVision has announced plans to introduce a new corporate brand identity over the next few months.
The prescription contact lens manufacturer has allied with strategic branding firm Siegel and Gale to create a colourful new watermark logo, designed to convey CooperVision's commitment to scientific excellence, comfort and vibrancy.
It will be introduced as part of an eye care practitioner trade campaign for the company's Biofinity product range, before being rolled out across all CooperVision packaging and online properties.
According to the firm, this updated branding reflects a new commitment to corporate growth, based on the expansion of some of its most popular product lines.
John Weber, president of CooperVision, said: "In developing this new positioning we harnessed the momentum from 2010 and coupled it with a strong product pipeline ... to create a platform that brings a refreshing perspective to the market."
Earlier this year, the firm announced the US introduction of its Avaira Toric silicone hydrogel lenses, which are designed for patients with astigmatism.