Reckitt Benckiser to launch PR campaign for new Veet product

Reckitt Benckiser is to launch a promotional campaign for a new addition to its Veet range of personal care products.

The healthcare company has allocated a budget of two million pounds to raising awareness of its new Veet Hair Minimising Body Moisturiser, a daily-use product that inhibits hair follicle activity, reports Chemist and Druggist.

According to a spokesman from the firm, the product will be offered in specifications for normal and sensitive skin and contains both vitamin E and aloe in order to deliver skin hydration and softening benefits.

The promotional campaign for the moisturiser will include PR and product sampling initiatives, as well as a series of advertisements on television and via online channels.

Earlier this month, Reckitt Benckiser published its financial report for 2010, during which it generated net revenue of 8.45 billion pounds.

This represented a seven percent increase compared to last year, with strong sales growth noted for the company's Powerbrands.