Obesity levels in the UK are set to continue to grow in the coming years, with an estimated 16.5 million people set to be obese by 2014.
New research compiled by independent analyst Datamonitor shows that one in four UK women will suffer from obesity in four years' time, which is likely to exert further strain on the health service.
According to the report, this increase in obesity is occurring despite numerous government awareness campaigns and relatively high levels of education about weight loss issues among British people.
Mark Whalley, an analyst at Datamonitor, said consumers may be becoming mistrustful of weight loss products and overly reliant on fad diets, leading to a lack of engagement with functional methods of long-term weight reduction.
He added: "As obesity levels are continuing to rise, it is clear that many current weight management solutions have failed consumers."
This data supports figures from the Foresight report, which predicted that nearly 50 percent of men and over a third of women will be obese by 2025.