Posted on 03/07/2009 in Medical Company Product News Boston Scientific is excited to sponsor the Close the Gap campaign, it has asserted.
The company has teamed up with basketball team Minnesota Lynx to educate fans and the local community about heart disease.
In particular, the programme aims to highlight the disparities in care for minority groups and women.
Yesterday (July 2nd), at a game played by the Minnesota Lynx, promotional items were given away to raise awareness about the medical condition.
President of Boston Scientific's cardiac rhythm management division Fred Colen explained the campaign is important because it represents the business' commitment to achieve positive patient outcomes.
Hank Kucheman, president of the firm's cardiovascular department, also commented on the initiative.
"Education on heart health is critical to closing the gap in care among minorities and we're dedicated to working with the Lynx to achieve that goal," he said.
Boston Scientific employs more than 25,000 staff, has 26 centres worldwide and delivers over 13,000 products in more than 45 countries.Other news stories from 03/07/2009
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