Bracco launches eye care campign

Bracco has launched a campaign to explain how some of its products can help eye problems.

The advert was first aired on April 5th in Italy and will run until May 2nd.

Emphasing eye functionality and highlighting the benefits that come as a result of correct maintenance, the television commercial concludes with the phrase “life in your eyes”.

The company hopes to communicate the message that people will be able to see clearer if they use products from its Collirio Alfa range.

Last month, the company’s subsidiary – Bracco Imaging ? that specialises in main applications such as X-rays, magnetic resonance and ultrasound ? showcased a number of its diagnostic imaging solutions in Vienna.

Products were exhibited at the 21st European Congress of Radiology, which was held between March 6th and 10th.

Established in 1927, the firm now has research centres in Geneva, Turin and New Jersey. Around 11 per cent of its turnover is invested into its R&D work, which has led to a portfolio of over 1,500 patents.