| Coca-Cola to display calorie information on front of US products | Posted on 28/10/2008 in Scientific Coca-Cola North America is to display information on products' calories on the front of packaging, the company has announced.
Its entire beverage portfolio in North America will feature calories-per-serving and servings-per-container details on the front of labels to make it easier for consumers to read, the Hollywood Reporter said.
Celeste Bottorff, vice president of Coca-Cola's Living Well initiative, said the company sees labels as a tool for education and a way to communicate with consumers.
"We listen to what consumers tell us they want, respond creatively and encourage everyone to make informed decisions about what they drink, choices that reflect a sense of balance and moderation," she said.
The new labels will appear next year, the news source said.
People in science sales jobs may be interested in the company's approach. In Britain, Coca-Cola Enterprises manufactures, sells and distributes more than 80 soft drinks products, which equates to approximately 250 million cases per year.
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