mobile.zenopa.com Homepage Homepage
Employment Role Location
Business Sector Advanced  
Phone 01494 818 000
Current Jobs

HCP Representative
Location: London

Territory Manager - Sports Medicine
Location: Devon and Cornwall

Urology Sales Specialist
Location: West Midlands

Senior Brand Manager (Maternity Cover)
Location: Cambridge

Sales Specialist
Location: London

Global Planning Partner
Location: London

Skin Health Sales Representative
Location: Peterborough, Cambs, Northants

Territory Manager - Sports Medicine
Location: Western Ireland

Senior Business Unit Manager
Location: Berkshire

Senior Account Executive
Location: Kent

HCP Representative
Location: Scotland

Nurse Advisor
Location: Scottish Highlands

Nurse Advisor
Location: Forth Valley

Sales Specialist - PAS
Location: South East

Account Executive - AHS
Location: Midlands C04

'Similarities' between opiate and nicotine addictions

Posted on 14/02/2008 in Industry related health news

The brain reacts in a similar way to both nicotine and opiates such as heroin, a new study has revealed.

Researchers at the University of Chicago Medical Centre have found that the effects of nicotine and opiates are equally strong in the nucleus accumbens, the brain's pleasure sensor.

A study using rat brain tissue found that within the nucleus accumbens, the release of dopamine - a neurotransmitter central to the body's system of reward and addiction - is almost identical whether the body has consumed tobacco or heroin.

Writing in the Journal of Neuroscience, the researchers say there is an overlap in the way the two drugs work, with the brain experiencing pleasure and the release of dopamine instigating a desire to experience the substance again.

"There is a specific part of the nucleus accumbens where opiates have been shown to affect behaviour, and when we tested nicotine in that area the effects on dopamine are almost identical," explained Daniel McGehee, associate professor in anaesthesia and critical care at the University of Chicago.

"It also demonstrates the seriousness of tobacco addiction, equating its grip on the individual to that of heroin. It reinforces the fact that these addictions are very physiological in nature and that breaking away from the habit is certainly more than just mind over matter."

Other news stories from 14/02/2008

Read more in the Zenopa News Archive

How this news is generated

Joe
Operations Director
01494 818 011
(Mon to Fri 0830 to 1800 hours)
joe@zenopa.com

Pharmaceutical Sales Jobs | Pharmaceutical Executive Jobs | Pharmaceutical Marketing Jobs | Medical Sales Jobs | Medical Devices Marketing Jobs | Medical Executive Jobs
Dental Sales Jobs | Veterinary Sales Jobs | Scientific Sales Jobs | Consumer Healthcare Sales Jobs | Consumer Healthcare Management Jobs | Medical Writing Jobs
Medical Writer Jobs | Healthcare PR Jobs | Animal Health Sales Jobs

home | our clients | browse news | browse jobs | links | hotel directory | Valid HTML | copyright © 2012 Zenopa Ltd | terms & conditions of use