Brand Manager - Oncology

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Title: Brand Manager - Oncology

Location: Surrey
This role is office based although some travel can be expected within UK and abroad.

Therapy Area - Oncology

Reporting to: Marketing Manager - Oncology

Purpose of the position:
To develop, implement and evaluate brand specific marketing plans in conjunction with senior marketing personnel to achieve both long and short term agreed business objectives, including sales and profitability targets, in accordance with the company's strategic marketing plan.

Core Tasks, Responsibilities & Authority

1. To support the production of robust brand specific marketing plans which deliver sales and profitability targets.
2. To ensure effective implementation of marketing plans within area of responsibility.
3. To monitor and critically review implementation of tactical plans for assigned brand(s) against key performance indicators and to take corrective action as required.
4. To develop, source and ensure fulfilment of appropriate branding/support materials within agreed timelines and budgetary parameters.
5. To contribute, in conjunction with senior Marketing personnel, to the analysis of the potential for current and future brands through the effective use of robust modelling/forecasting methods and risk analysis.
6. To monitor and control delegated budgets within area of responsibility.
7. To produce robust business cases to justify additional funding or changes in use of funds.
8. To support the business with the development of national opinion leaders.
9. To develop therapeutic and market expertise within designated therapy area.
10. To ensure all marketing activity is in compliance with company standards and the ABPI Code of Practice.
11. To provide regular communication, education and training to the sales force and oncology team on the marketing materials, brand plan and product knowledge.

Interpersonal relationships
Effectively and efficiently networking across all departments e.g. Sales, Medical, Medical information, Healthcare, European Marketing and Senior Management.

Job Package

Competitive basic salary + bonus + car allowance + comprehensive benefits

Person Profile

Brand Manager 2 years+ ideally from a speciality / high value / hospital focused product.
OR
Associate Brand Manager with Oncology experience

Promotional Campaign Management - key skill set



Interview Process

1st stage: 1 hour face-to-face with Hiring Manager
2nd/final stage: Assessment Centre

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Astellas Pharma Ltd
* Salary Guide
Competitive basic
Office based - Surrey
Job Ref: 60965

Kirsty Morris

Recruiter & Delivery Lead

kirsty@zenopa.com +44 1494 818057

Ian Huggett

Specialist Recruiter

Ian@zenopa.com +44 1494 818 021

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