| Apply |
Ring Emma on her direct line 01494 818 037 or you can apply online:
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| Job Description |
Senior Brand Manager - new launch 2010 (Pain)
Location : High Wycombe - Bucks
Reporting to: Marketing Manager
The Senior Brand Manager is responsible for the development, implementation and monitoring of Brand Plans for assigned brands to meet agreed company objectives.
The Senior Brand Manager is responsible for initiating, planning, implementing and monitoring marketing programmes for assigned brands.
1. Overall Purpose of the Role
To manage the brand plan from strategic planning to tactical activities
To exceed Grünenthal profitability plan for relevant brands
To utilise customer and market insight to support the development of brand marketing programmes and materials
Works collaboratively with office based colleagues and field based teams encompassing HELMs, MSLs and SF to build brand plans and drive business performance.
Act as brand champion seeking opportunities to optimise the brand both internally and externally
To effectively communicate brand strategy and values to all internal and external brand stakeholders
To maintain professional internal and external relationships (including agency management) in accordance with Grünenthal core values.
To oversee all product related activities.
2. Responsibilities of Job / Limits of Authority
Delivers effective operational marketing plans using customer and market insight to maximise the brand's short, medium and long- term objectives.
Play a key role in the shaping of the strategic direction of the brand through the long range planning process.
Evaluate competitor activities and provide market analysis, identifying key trends and major drivers and leveraging opportunities that will impact Grünenthal performance
Monitor and control promotional expenditure, etc. within product area, re-allocating expenditure where necessary to meet budgetary targets.
To manage all aspects of promotional material production & distribution.
Use customer and market insight to develop key programmes and materials in alignment with the brand objectives within agreed timelines and budgets
Ensures effective implementation of promotional campaigns and adjust brand strategy as required to meet regional requirements
Identify Key Performance Indicators to measure and monitor the impact that the Grünenthal brand approach has on customers and opportunities
Communicate the vision for the brand and marketing programmes to field teams with clearly focussed priorities
Engage and motivate field teams to deliver effective campaigns
Distil complex clinical data into clear promotional messages
Work effectively within the organisation challenging brand strategies and Company processes where required
3. Special Relationships and Contacts (Internal and External)
Works in collaboration with internal and external customers to deliver effective marketing and clinical campaigns and drives business performance which encompasses both market access and demand.
Internal:
Working with Corporate Brand Team to give input into decision making regarding strategic direction of brands
Works cross-functionally to ensure excellence in brand planning and implementation
Works across the regions in order to understand local needs and adapts the brand strategy accordingly.
External:
Develops a strong network of key influencers and decision makers. Special focus on defined members of Grünenthal steering group
Develops strong and effective partnerships with agencies
Provides marketing training for field teams
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| Person Profile |
Special Requirements of the Role
Strategic thinker with ability to translate strategy into tactical plans
Good knowledge of all marketing tools
Strong interpersonal skills - able to influence across departments and levels by persuasion
Able to commission market research in order to identify market requirements for current and future brands
Strong communication and presentation skills
Has prior experience within a commercial pharma industry role e.g. sales
Significant knowledge of NHS
Able to attain detailed knowledge of Company products and therapy areas
Able to implement marketing programmes to a high standard
Ensures all promotional material complies with the ABPI code of practice and have been approved in line with SOPs.
Maintains compliance of all team members to ABPI guidelines through ensuring that each individual is aware of their responsibilities in this respect
Full UK driving license
Appropriate IT skills for spreadsheet manipulation and powerpoint presentations |
| Job Package |
Competitive basic salary and benefits package on offer inc:
20% bonus
7,000 car allowance
Pension 3% emplyyee and 10% company
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| Interview Process |
Full recruitment process to be confirmed. |
