The British Dental Association (BDA) is the national professional association for Dentists and represents over 18,000 Dentists in the UK. This organisation works to promote the oral health of the public, providing fact files on a range of subjects and also working with manufacturers of consumer dental health products.
Changing attitudes towards dental care have put greater emphasis on taking preventative measures to avoid unnecessary visits to the dentist. The decline in the availability of NHS dental services has helped to drive the market for dental hygiene products.

A niche and competitive sales environment, with a customer base of both NHS and Private Practice.

The potential product demand is extensive, with multiple sectors involved:

Pharmaceuticals (Anaesthetics, analgesics and antibiotics); Technology (Orthodontics, dentures, prosthetics); Amalgams; Equipment (Chairs, X-ray machines, surgical instrumentation); Services (IT support systems, laboratory services)….. and multiple sundries and disposables, from gloves and swabs to consumer products, mouthwashes and even the basic toothbrush!