About Lucid

Lucid is a multiple award-winning agency based in both Buckinghamshire and London who are able to offer people a unique balance of scientific, commercial and strategic work.

In an industry full of innovation; Lucid stand with the very best around.

A GROUP OF INDUSTRY-LEADING MEDICAL EDUCATION AGENCIES WHO CHANGE BEHAVIOUR & IMPROVE PATIENT OUTCOMES

"We are industry-leading thinkers when it comes to education. We use the latest academic thinking on the psychology of behaviour change and education interventions to build tailor-made, high-impact programmes. We are driven in everything we do by our passion for advancing clinical practice and improving patient outcomes - and we measure our success."

DRIVEN TO MAKE A DIFFERENCE AND ADVANCE CLINICAL PRACTICE

"We use our industry-leading medical education services to create programmes and tailor interventions to change and advance clinical practice.

The reasons why healthcare professionals don’t change their behaviour when managing a patient are complex. However, based on the latest scientific thinking, they usually fall into 14 domains*:

At Lucid we use our simple methodology to understand which of these domains dominate. And we are able to work with you to tailor your education to address the specific barriers. It’s not rocket science, but it is different and it’s highly effective. We know it is, because we measure it.

We call our model ADVANCE OUTCOMES because it’s education designed to advance patient outcomes. And we demonstrate our effectiveness by measuring this change in all our programmes."

*Cane, J., O’Connor, D. & Michie, S. Validation of the theoretical domains framework for use in behaviour change and implementation research. Implementation Science 2012;7(37).