Company Overview  Zaicom Medical Marketing Communications (Zaicom MMC) provides the communication link between the science, the strategy and launch success. Logic and emotion are the underlying elements to all of Zaicom MMC's activities - building confidence in the scientific logic for the brand and developing brand desire through emotive implementation.
Proprietary processes-ADVOCATARTM - advocacy development The ADVOCATARTM process accelerates brand adoption by taking participants on a logical and emotional 'brand journey' that
convinces the participants of its value and need in the market and facilitates an emotional attachment to that brand in preference to other brands. It works by creating a shift in customer perceptions about brands that results in increased prescribing and provides brand advocates who are prepared to speak favourably about your drug and defend the brand message. Service Overview Public relations Medical communications Advocacy development Opinion leader development Meetings and events Publication planning Medical writing Exhibit stands Market Research  The role of marketing research in delivering effective global healthcare communications has never been greater. Market segmentation, forecasting, competitor intelligence and market modelling provide critical insights to future success. Zaicom Research Plus bridges the gap between market insight and
marketing strategy by providing the research 'meat in the sandwich'.
Zaicom Research Plus works with clients in the very early stages of a compound's commercial and clinical development. Key areas of activity include assessment of markets and market potential, understanding the competitive environment now and in the future, and in-market testing of concepts to feed into
clinical and commercial development. Marketing research projects also provide a means of confirming the
validity of the outcomes of the strategic planning processes.
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