Since the introduction of the Pentax brand by the PENTAX Corporation in 1957, it has continued to enjoy a reputation for excellent technological innovation and product quality.

The brand's core values are built on its optical expertise and seeing is at the very heart of its products. Pentax strives to understand the needs of it customers, by developing products that are technologically advanced, but more importantly easy to use whatever the situation.

The brand has continued to build on its optical heritage, and diversified into new areas of expertise over many years. These include film and digital cameras, interchangeable lenses, binoculars, spectacle lenses, surveying and medical equipment, closed-circuit television lenses and information technology products.

Originality and innovation remain at the core of Pentax, making it one of the most prominent brands in the world.