Novartis Consumer Health OTC (Over-The-Counter) is a world leader in the development, production and marketing of self-medication products for the in-home treatment and prevention of medical conditions and ailments and to enhance overall health and well being. Novartis has leading brand positions in a number of important category segments, most notably in topical analgesics, athlete's foot and nasal decongestants.

The main product categories are cough, cold, allergy, gastrointestinal, dermatological and smoking cessation treatments, as well as mineral supplements.