Company Profile for Millward Brown.Over the past three decades, Millward Brown has grown to be one of the world's leading research companies. With offices in more than 43 countries, we work with 70 of the top 100 global brands.  Today, we continue to push the boundaries of marketing research and brand consulting. Powered by insight, innovative thinking, and a rich heritage, we focus on providing actionable solutions to address key business issues. Our expertise spans from communications assessment and media evaluation to brand performance monitoring and marketing accountability.
Millward Brown's Pharmaceutical Practice specializes in assessing and measuring the effectiveness of both consumer- and physician-targeted marketing communications programs from early-stage development through to testing, tracking and evaluating marketing effectiveness and brand performance. Our pharmaceutical research solutions were developed to parallel our proven product suite, yet customized to the unique pharmaceutical marketing environment.
Our team of experts has extensive experience in pharmaceutical marketing and brand research. We work with many of the industry's leading marketers to help build and market brands, both to patients and physicians, within the demanding regulatory environment.
Millward Brown Fast Facts - Founded: 1973
- Over 75 offices in 43 countries
- Has working relationship with more than 70% of the world's top 100 brands
- Member of The Kantar Group, the information and consultancy division of WPP
- Millward Brown Group of companies include:
- Dynamic Logic, Inc.
- Greenfield Consulting Group
- BMRB
- MaPS
- Millward Brown Firefly
- Millward Brown Optimor
- Millward Brown Precis
- 1,800 Dynamic Tracking studies currently running
- Over 38,000 LinkTM copy tests conducted
- More than 1,875 BrandDynamicsTM projects covering over 17,000 brands completed or currently running
- Over 450 brand sales modeled
- 2,400 BRANDZTM projects completed
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