Company Overview

We at Beiersdorf understand our consumers and delight them with innovative products for their skin and beauty care needs. This strengthens the trust and appeal that our brands enjoy. Every day. Worldwide. As one of the internationally leading companies for skin and beauty care we are close to consumers, offering them compelling, innovative products.  Every day - worldwide.

Our Profile

Skin and beauty care is our passion. As a world  leading company we are close to consumers, providing them with compelling, innovative products.

Dynamic growth. In 2007, Beiersdorf generated sales in excess of €5.5 billion - the best result in the Company's more than 125-year history. We aim to increase our global market share to 5.5% by 2010 by systematically implementing our Consumer Business Strategy.

Success through closeness. We know what appeals to our consumers. At the same time, we think ahead and anticipate consumer wishes with our innovations. Our brands enjoy universal trust - from NIVEA, the world's largest skin and beauty care brand, through the medical skin care brand Eucerin, down to luxurious anti-age care from la prairie.

Compelling innovations. Beiersdorf is an international leader in research and development in the fields of skin and beauty care. We use the knowledge we have gained in more than 125 years to develop new products that offer consumers genuine added value. Our clearly structured processes enable us to concentrate on meaningful and compelling innovations, which we rapidly introduce into the market.

Global presence. As an international branded consumer goods  company, we are growing throughout the world. At the same time, we focus on strategic markets offering above-average growth  potential. In addition to Western Europe, these include China, Russia, Brazil, and India in particular.

Dedicated employees. More than 21,000 employees worldwide drive forward Beiersdorf's development with their performance and commitment. We value team spirit and cooperation which characterize Beiersdorf's special corporate culture.

Attractive Employer. Our employees show a high degree of identification with the  Company. We reinforce their commitment by offering comprehensive continuous professional development and training  programs. We also offer high potentials exciting career oppor tunities in a  global company. For us, both are always  important: success and people.

Strong Brands. Our brands are internationally successful. They represent state-of-the-art skin and beauty care, combining systematic consumer orientation, reliable quality, and a unique brandpersonality. They offer a compelling experience and delightpeople afresh every day.